2016 -2017 one of the important blogging year ,seeing so many new upgrades and trends in digital marketing and feels more surprises’ in stored ,latest trend in marketing is good feed for brain for marketing experts and budding entrepreneurs since new world is about technology and components of technology so there cannot be any field which is not under the influence of technology which can be from online studies to app ,and other software’s !
As discussed on my earlier blogs ,I have always made it clear it is not the glossy finish of book that matters but the content same wise it is not the cool look of the website or logo that maters but the way it can be monetized .market trend analysis is a tricky deal ,but always choosing the best practice make you the leader.
2015 content marketing and Big data marketing holds a big share of market in digital marketing followed by mobile marketing , social media marketing ,CRO,SEO and other branded niches ,but I think year 2017 though content marketing will still lead ,I foreseen the growth in share for SEO and Social media marketing.
These trends in marketing don’t change so fast only tools in developing them change in 2015 it was content curation tools, were visual and micro contents giving the best visual impact gets the most importance some example content curation tools are percolate, centre . Content recommendation and personalization especially to retarget the customer through site personalization technologies, content recommendation are mainly used in ecommerce websites.
Content distribution services like organic and paid -social media network focus on organic distribution few of the tools of this includes hoot suite. Analytics SEO is a useful tool in SEO, content, bank link and social media management.
Majority of the business units use web analytics to track visitors in their site, but what you must understand is Google analytics is most popular and free analytics tool providing a powerful service ,only issue is they are not designed for getting individual behavior or repeated, recurring behavior from group of Customers. Google analytics require a lot of experience in understanding the data they project and the question which needs to be asked, what is we require here is intelligent analytics which reduce the tediousness in this data analysis process. Another trend I see is the growing number of apps in markets for simple GPS tracking to one on one personalized chatting(closed group) apps.