INDIAN “APP INDUSTRY IN 2020” –Trade in App’s next money bag for Investors

Posted on Posted in App Development, Marketing


IMG_9849Openxcell  ,Konstant info solution ,Media giants to startup like Centree Technologies has been investing a lot on app market seeing the vision of 2020 ,were every trade and action will be based on an app, we all must learn from the fact that till 2015 the number of mobile users has increased to a staggering   980million users and still the penetration for  android phone  and IOS are not much ie, expecting smart phone customers to be 314 million users in 2017 ,average growth potential  of 6.71%growth YOY  as per TRAI which means 1billion user in near future in India alone ,can we just imagine  the huge market  of 1billion customers using various apps .

Last  Saturday  I got  an opportunity to meet  Mark Skagg  in a workshop by NASSCOM ,hope all of you know this name which  is a big buzz in the gaming world. Farmville a social simulation network game  developed by Zynga   released in year 2009 can be called a game which set forth growth in online gaming forum  . Facebook  and Zynga together has joined to bring it to the customer  a unique new experience bringing in customer satisfaction and another life in virtual world. There are many critics to this vision but cannot neglect the ARPU (average revenue per unit)  it created for Facebook  and Zynga since in 2009-12 the game got the 7th ranking over all in the market creating millions of players.

Centree Technologies with its present  business in digital marketing  ,online marketing ,App  has been positive towards the evolving gaming forum through Apps in Android ,understanding the importance of huge customer base and believe that the cultural advantage and home land scenario can be captured in its fullest .Which is a common  believe that  Mark Skagg shared about the huge growth in android mobile industry in India and ARPU it can create. He was stressing the importance of his choice to join Moon Frog seeing the second largest market for customer base .

When I had asked him why he thought of bringing Farmville ,Farmville2 to Farmille2-country escape to android form rather than online forum ,he replied saying that social Media as a forum was not enough to captivate the true potential of huge customer base for gaming industry ,his advice was rather than concentrating on  gamers in  Europe ,Indian Game makers  should concentrate in India gamers because now all world sees that potential in Our country.

11 thoughts on “INDIAN “APP INDUSTRY IN 2020” –Trade in App’s next money bag for Investors

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