Openxcell ,Konstant info solution ,Media giants to startup like Centree Technologies has been investing a lot on app market seeing the vision of 2020 ,were every trade and action will be based on an app, we all must learn from the fact that till 2015 the number of mobile users has increased to a staggering 980million users and still the penetration for android phone and IOS are not much ie, expecting smart phone customers to be 314 million users in 2017 ,average growth potential of 6.71%growth YOY as per TRAI which means 1billion user in near future in India alone ,can we just imagine the huge market of 1billion customers using various apps .
Last Saturday I got an opportunity to meet Mark Skagg in a workshop by NASSCOM ,hope all of you know this name which is a big buzz in the gaming world. Farmville a social simulation network game developed by Zynga released in year 2009 can be called a game which set forth growth in online gaming forum . Facebook and Zynga together has joined to bring it to the customer a unique new experience bringing in customer satisfaction and another life in virtual world. There are many critics to this vision but cannot neglect the ARPU (average revenue per unit) it created for Facebook and Zynga since in 2009-12 the game got the 7th ranking over all in the market creating millions of players.
Centree Technologies with its present business in digital marketing ,online marketing ,App has been positive towards the evolving gaming forum through Apps in Android ,understanding the importance of huge customer base and believe that the cultural advantage and home land scenario can be captured in its fullest .Which is a common believe that Mark Skagg shared about the huge growth in android mobile industry in India and ARPU it can create. He was stressing the importance of his choice to join Moon Frog seeing the second largest market for customer base .
When I had asked him why he thought of bringing Farmville ,Farmville2 to Farmille2-country escape to android form rather than online forum ,he replied saying that social Media as a forum was not enough to captivate the true potential of huge customer base for gaming industry ,his advice was rather than concentrating on gamers in Europe ,Indian Game makers should concentrate in India gamers because now all world sees that potential in Our country.